AI Tools + Experiments
Tools I built to solve problems and reduce constraints.
Click to explore the case study and try each one yourself.
Campaign Concept Generator
Input a brand and objective. Get a campaign strategy with activations, channel roles, and a bold move.
MoveHQ
A life-management app for a cross-country move: tasks, budgets, timelines, and vibe checks.
Viral Content Forensics
Paste a social post and surface the structural, psychological, and cultural mechanics behind why it works.
Unstuck
A creative-block diagnostic with five branches and targeted exercises.
Creator Brief Generator
Turn a brand and objective into a structured creator brief.
The Literacy Test
A 45-question cultural fluency test inspired by the 1994 Vogue test.
Reverse Research Lab
Upload your work and map it to adjacent thinkers, references, and frameworks.
Cowgirl Down
A full brand campaign with a site, flyers, and merchandise.
Manosphere Generator
Absurd alpha-male motivational content made as cultural commentary.