Cellar Dog
A subterranean venue with a strong physical identity but no real digital presence. The work included building its website and making its culture visible without sanding off its edges.
- My contribution
- Established the visual language and built the website and digital presence from zero · Built programming and community partnerships around jazz and pool · Photographed the venue, performers, guests, and ongoing events
- Project
- Underground jazz + pool hall · West Village, New York
- Year
- 2022–2024
Live jazz, pool, regulars, and the basement setting were already the identity. I photographed the venue as it was, developed programming partnerships, and established its first consistent online presence.
