From 2022 to 2024, I led creative and digital marketing for Versa, a large Midtown restaurant and rooftop that moves between breakfast, sports, private events, and nightlife.
Versa had to behave like several businesses at once: a breakfast room, Midtown lunch spot, sports bar, rooftop, and private-events venue. My job was to keep those offers from feeling unrelated. I built a flexible working system for photography, menus, campaigns, email, and social so the voice could shift with the occasion without losing the brand.
The calendar gave the system somewhere to work. I planned and marketed recurring sports moments, rooftop events, seasonal promotions, and partner activations with Grey Goose, Bombay Sapphire, LoveShackFancy, SodaStream, and Dyson, then carried each one through the pieces guests actually saw.
The work created a repeatable way to launch a new menu, event, partnership, or season without rebuilding the brand from zero.
