The Monarch Motel
Guest-facing brand work for an independent motel, including the complete welcome book and the identity for Monarch Mercantile, its lobby shop.
- My contribution
- Designed the complete 18-page motel welcome book · Created the Monarch Mercantile name, logo, and identity · Built guest communications across print, web, and the physical lobby
- Project
- Independent boutique motel · Moscow, Idaho
- Year
- 2022–2026
The work connected the motel’s practical guest information with a strong sense of place. I designed the welcome book as a useful, visual guide to the stay and to Moscow, then created the name and identity for the motel’s lobby shop, Monarch Mercantile.
