Creative direction
Making all the parts feel like they belong to the same place.
I work across the entire project, from bringing the idea into the physical world to making sure every accompanying asset carries the same mood and tone.
One working system
Versa NYC
Versa had to work as a breakfast room, Midtown lunch spot, sports bar, rooftop, and private-events venue. I built a flexible system for campaigns, menus, photography, email, and social so every part could change with the occasion without feeling like a different business.
The calendar included sports programming, rooftop events, seasonal promotions, and partner activations with Grey Goose, Bombay Sapphire, LoveShackFancy, SodaStream, and Dyson.
See the full Versa case study →
Websites
Built to keep changing.
I have designed and built hospitality sites in WordPress, Squarespace, Wix, Weebly, and code, then kept them useful as menus, spaces, and offers changed.
Email + editorial
The recurring work counts too.
I built newsletters and campaign emails in Mailchimp and Constant Contact, handling the layout, copy, asset selection, and send calendar. This monthly company newsletter turned updates from several venues into one readable editorial system.
Need a whole project to hang together?
halle@hallegilbert.com